AmazonGo

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AmazonGo

Iconography
Wayfinding
Merchandise

At Amazon Go, I took on various roles that ranged from developing wayfinding systems to designing product merchandise. I also helped the UI team with the app logo and visuals for sale products.

Using the established brand guidelines as a launching point, I created icons, a wayfinding system, merchandise and advertisements that pushed the AmazonGo brand further.


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