Starbucks Iced Coffee | Gabriel Lopez — graphic designer & illustrator

Starbucks Iced Coffee

While working at Starbucks, I was tasked with redesigning their line of iced coffee to make the brand more “coffee forward.” This was achieved by giving the design a sleeker, modern and sophisticated look. The introduction of another typeface to the design gives the copy some needed hierarchy. All of my designs submitted for consumer testing received higher ratings than the previous iced coffee design.

Black Coffee Unsweetend

Black Coffee Sweetened

Lockup Concepts

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