Identity
Sensitive Locations
Identity
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In 2011, U.S. Immigration and Customs Enforcement (ICE) issued a memorandum on “Enforcement Actions at or Focused on Sensitive Locations”. The memo describes ICE’s policy on immigration enforcement actions (such as arrests, interviews, searches, and surveillance operations) at “sensitive locations.”
The brand identity derived from solidarity amongst all people. The logomark is representative of people standing together, and also a building that in essence is labelled as a sensitive location. The solution came about by observing the "iti" in the word sensitive. To us, this looked like people in unison, and thus became the focal point of the identity system.
