Graphic Design
Illustration
100 S King St
Suite 100 #715
Seattle, WA 98104
1 — (209) — 499 — 3503
Gabriel López currently runs his own design practice, pley.ground.
View Project Archives
Bio-Therapeutic
During my time at Bio-Therapeutic I created a design system and templates for the look and feel of current and future email marketing campaigns.
Client
Bio-Therapeutic
Categories
Print
Digital
Art Direction
Volunteer Park Conservatory
Encompassing five distinct temperate houses the Volunteer Park Conservatory showcases a vast variety of tropical and subtropical plant life. I was tasked with re-branding the Conservatory and creating a branding system.
Client
Volunteer Park Conservatory
Categories
Identity
Print
Art Direction
Mini Global Stories
Mini Global Stories is a book company that freshly updates world stories for modern audiences. I was hired to illustrate and set the design direction the first series of books. I also designed and developed the overall brand identity.
Client
Mindy Hu
Categories
Illustration
Print
Art Direction
Sensitive Locations
In 2011, U.S. Immigration and Customs Enforcement (ICE) issued a memorandum on “Enforcement Actions at or Focused on Sensitive Locations”. The memo describes ICE’s policy on immigration enforcement actions (such as arrests, interviews, searches, and surveillance operations) at “sensitive locations.” I was hired to develop a brand identity system that was instantly recognizable and gave sense of togetherness.
Client
El Centro de La Raza
Categories
Identity
Print
Starbucks Global Creative
While working for Starbucks, I was given the opportunity to design the labels for their Roasteries, Iced Coffee and various Discoveries brand coffee drinks. I also had the pleasure to illustrate a city card for Los Angeles.
Client
Starbucks
Categories
Illustration
Packaging
Various Logos
Conception, design and realization of a brand identities for local, national and international clients.
Client
Various
Categories
Identity
Logomark
Logotype
RoundGlass
During my time at RoundGlass, I was given the opportunity to develop an identity design system for the overall Collective product. I also designed identities and UI kits for various Collectives (groups) for the product.
Client
Collective
Categories
UI
UX
Identity
Amazon Go
At Amazon Go, I took on various roles that ranged from developing wayfinding systems to designing product merchandise. I also helped the UI team with the app logo and visuals for sale products.
Client
Amazon
Categories
Iconography
Wayfinding
Merchandise
Various Websites
Conception, design and realization of various award winning websites for local, national and international clients.
Client
Various
Categories
UI
Web Design
Web Development
Various Posters
A variety of posters created for local, national and international clients.
Client
Various
Categories
Print
Illustration
Typography
Good design is a point between chaos and logically-organized order. My design concepts for each project is based on organizing an idea into a well-working microsystem, where every element, concept and pattern is logically connected with one another.