Graphic Design
Illustration

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Gabriel López currently runs his own design practice, pley.ground.

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Volunteer Park Conservatory


Encompassing five distinct temperate houses the Volunteer Park Conservatory showcases a vast variety of tropical and subtropical plant life. I was tasked with re-branding the Conservatory and creating a branding system.


Client

Volunteer Park Conservatory

Categories
Identity
Print
Art Direction

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Mini Global Stories


Mini Global Stories is a book company that freshly updates world stories for modern audiences. I was hired to illustrate and set the design direction the first series of books. I also designed and developed the overall brand identity.


Client

Mindy Hu

Categories
Illustration
Print
Art Direction

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Sensitive Locations


In 2011, U.S. Immigration and Customs Enforcement (ICE) issued a memorandum on “Enforcement Actions at or Focused on Sensitive Locations”. The memo describes ICE’s policy on immigration enforcement actions (such as arrests, interviews, searches, and surveillance operations) at “sensitive locations.” I was hired to develop a brand identity system that was instantly recognizable and gave sense of togetherness.


Client

El Centro de La Raza

Categories
Identity
Print

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Starbucks Global Creative


While working for Starbucks, I was given the opportunity to design the labels for their Roasteries, Iced Coffee and various Discoveries brand coffee drinks. I also had the pleasure to illustrate a city card for Los Angeles.


Client

Starbucks

Categories
Illustration
Packaging

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Various Logos


Conception, design and realization of a brand identities for local, national and international clients.


Client

Various

Categories
Identity
Logomark
Logotype

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RoundGlass


During my time at RoundGlass, I was given the opportunity to develop an identity design system for the overall Collective product. I also designed identities and UI kits for various Collectives (groups) for the product.


Client

Collective

Categories
UI
UX
Identity

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Amazon Go


At Amazon Go, I took on various roles that ranged from developing wayfinding systems to designing product merchandise. I also helped the UI team with the app logo and visuals for sale products.


Client

Amazon

Categories
Iconography
Wayfinding
Merchandise

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Various Websites


Conception, design and realization of various award winning websites for local, national and international clients.


Client

Various

Categories
UI
Web Design
Web Development

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Various Posters


A variety of posters created for local, national and international clients.


Client

Various

Categories
Print
Illustration
Typography

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Good design is a point between chaos and logically-organized order. My design concepts for each project is based on organizing an idea into a well-working microsystem, where every element, concept and pattern is logically connected with one another.