PG Pley — Regular


PG Pley Regular

Art Direction

My intention was to design a typeface that was versatile. I wanted the typeface to represent pley.ground’s personality. It can be used playfully and also have a sense of seriousness. Having a great balance between the two, was of upmost importance to us.

The typeface has been used almost exclusively for pley.ground's brand identity system. However, it will be seen as the body copy and title of Kong Rong and the Pears.

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