Typeface
PG wegg — Book/Brand
Typeface
Art Direction
PG WEGG Book and Brand is a strict geometrical typeface designed for Women Entrepreneurs Grow Global. The typeface clearly distinct to create visually compelling headlines which adds an extra element to their brand identity.
The origin and inspiration for the design of this typeface was, to some extent, an accident. The over circular and geometrical look came from an earlier symbol/icon concept for the logo. Although well received, the people of Women Entrepreneurs Grow Global wanted something beyond a mark.
